Richard Keenan & Co.

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Based in Borris, County Carlow, Ireland, the company has 90% of sales in export markets, over 25,000 customers in 40 countries, employs 250 people, has an annual turnover of €50 million and a scientific advisory board of leading scientists in agriculture and food from the USA, Europe and Australia.

A Global Company Finds a Translation Partner

When Keenans first started working with Cipherion Translations, the company had just completed a worldwide rebrand and was about to hold a global conference in Ireland for its international sales staff and resellers. The company had previously used local in-house staff to interpret conference sessions but decided that the high profile nature of this occasion required a professional simultaneous interpreting team to help the conference run smoothly and ensure delegates and journalists from continental Europe were fully aware of the details being presented and discussed.

Entering and Growing International Markets - Multilingual Projects

Today, Cipherion Translations is a vital part of the team when Keenans enter any new market. Combined with its expertise in translation, localization and interpreting, Cipherion Translations has shown that they have an in-depth understanding of the stylistic and cultural issues that arise in different markets and the technical language of the agri-business sector. As Keenans point out, the benefits of working with Cipherion Translations have been immense. They have learnt how to run international webinars more efficiently thanks to the feedback and suggested improvements from Cipherion Translations. As Keenans acknowledge,

"Instead of having five German distributors smiling and nodding in agreement with everything our people said, the same five distributors are now asking technical questions as well as advising and suggesting on future improvements for our technology. The change has been phenomenal."

A Full Service Translation Agency

Cipherion Translations has become Keenans' international support partner for translation, localization and professional interpreting services.

The full range of multilingual services provided to Keenans includes:

• Translation of marketing collateral including brochures, flyers, technical journal articles, press releases and newsletters
• Multilingual website translation and localization
• Software localization
• Translation of DVD scripts and audio recordings
• Interpreting at press conferences and training sessions
• Webinar interpreting
• Technical translation of white papers, user support and training manuals

A Foundation based on Strong Project Management Skills

A major positive for Keenans has been the quality of project management that Cipherion Translations provides. With one central contact at Cipherion Translations no matter how many Keenans staff need to be kept in the loop, Cipherion Translations Project Manager is up to date with all Keenans' projects at all times.

Most importantly, the Project Manager is responsible for all project deadlines and milestones, ensuring that each project is delivered on time.

As Rob O'Keeffe, Group Marketing Manager, highlights, the Cipherion Translations Project Manager co-ordinates all organisational information, helps the client put a structure on its localization projects, helps plan project deadlines and review cycles, and ensures that nothing falls through the cracks.

Improved Business Process

Working with Cipherion Translations has improved the sales process for our international business development team. We don't have to go looking for a local translation partner with the right technical and scientific knowledge in every market. We can now focus our in-country sales teams on marketing and selling – rather than being tied up with translation projects.

Michael Keogh, Keenans Country Manager (Germany)

"The partnership with Cipherion Translations has proven to be hugely time- and resource-saving for local in-country staff. Internally, Keenans' overseas staff now spend less time translating materials and are freed up to focus on core marketing and sales-related activities."

Additionally, Keenans' scientists are consistently impressed by the quality of the translations provided by Cipherion Translations.

An International Business Partner

It is vital that Keenans enter each market with its communications materials available in the language of that market. Experience has shown that organisations entering a foreign language market with core documentation in English will take considerably longer to gain traction there.

The contribution from Cipherion Translations will continue to be key as Keenans look to enter more emerging markets in the future. As Rob stresses, Cipherion Translations provides translation and interpreting services that impact the bottom line.

Commenting on what's next with Cipherion Translations, Rob added,

"We are now starting work on a white paper that will be initially translated into French and subsequently into a number of other key languages. It is very technical, written by academics around the world and is aimed at the research community, so it is very important to get the technical language correctly translated. That's why we'll use Cipherion Translations, because we're confident they'll get it right."