Fitzwilliam Hotel

Fergal O’Connell, General Manager with the Fitzwilliam Hotel, commented, “Initially we were going to do it ourselves but then we met Cipherion Translations. From the outset we liked Cipherion Translations’ approach. They very much partnered with us through- out the translation process.”

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The Solution

A flexible and professional solution!

The Fitzwilliam Hotel knew that they wanted to translate the site but weren’t sure how to go about doing it. From the beginning, Cipherion Translations took a refreshing approach. Working closely with the marketing team, Cipherion Translations defined exactly how much content to translate, ensuring that the content was consistent across all the different language sites and that the final site was seamlessly incorporated with the booking engine. “We immediately liked the flexibility of Cipherion Translations’ approach as well as their professionalism. Once we had talked through exactly what was needed, Cipherion came back with a very comprehensive proposal,” said Fergal.

The Results

• Traffic and business from the four target European countries has increased since the translated websites went live, helping the Fitzwilliam Hotel grow in a competitive market.
• In Fergal’s own words, “Because of Cipherion Translations approach, I view this as a long term partnership. You can tell that Cipherion Translations care about their work. When they spotted issues or opportunities, they were proactive in coming back to me – we didn’t have to chase them for follow-up. Cipherion Translations think ahead for you – that’s what I call good service!”
• Cipherion Translations are currently discussing the next phase of the Fitzwilliam Hotel’s online marketing programme with a view to building on the translation work already carried out.

The Feedback

Fergal O’Connell, General Manager, The Fitzwilliam Hotel

“I deal with a lot of companies that make my life unbearable and indeed make it almost impossible to do business with them. You’d think customer service was bottom of the agenda with some companies out there. But Cipherion Translations kept me informed on the progress, and prodded me if something was needed on our end or from a third party to move the process along. Cipherion Translations didn’t waste my time asking me to make decisions that I shouldn’t have to make.”

Mark Rodgers, CEO, Cipherion Translations

“At Cipherion Translations, consistency and quality are in our DNA. We applied our flexible translation workflow model to the Fitzwilliam Hotel website project and this, together with our robust quality assurance system, guaranteed the consistency and quality of the project. As in this case with the Fitzwilliam Hotel, we provide our clients with maximum flexibility to meet their requirements, whatever the project profile or the customer’s needs.”

The Languages

German, French, Italian and Spanish