Enter New Markets with Low Risk and High Rewards

Your website is your gateway to the world and one of the most powerful tools to help you communicate and sell to a non English-speaking marketplace.  During 2011, over 85% of Europe's online retailing spend of €202.9 billion will be by non-English speaking consumers.

Localising your website is by far the most cost-effective way to extend the reach of your business with low risk and high reward.  At Cipherion, our approach as a global communications company, is to work with organisations to enter new markets and to exploit the power of the online marketplace.

Language is only a barrier when you don’t have a strategic partner who can work with you to develop your overseas marketing strategy and help you to successfully execute on that plan.

Take a look at our range of innovative services below.  From market starters through to organisations with a more mature market presence, there’s a service built to suit every business and budget.

“Global Market Tester” Pack

Starting from as little as €750, this package allows your company to test your chosen market with minimal financial investment.  It provides basic global consultancy combined with a number of translated website pages which can act as a proof of concept for your chosen target market - with low risk and high reward.

It's a great way of testing the market and can be used to tweak your market selection or approach accordingly.

The package includes:

• Basic consultancy on a website strategy for your overseas marketing plan incorporating next-step advice on SEO, SEM and Pay per Click activities.
• Identification of suitable target market keywords based on English language keywords.
• Translation and copy-edit for up to 5 key pages (or 1,000 words) of your English language website into the target language of your chosen market. 
• Localisation of your website meta-tags to maximise your search engine rankings.

Contact us for more information

“Global Market Entry” Pack

This package is ideal for multi-site, larger organisations with a more advanced or ambitious market entry strategy and pricing is determined on a case by case basis, depending on individual requirements.

Details of the service includes:

• More intense consultancy on your Internet Marketing Plan with advice for setting a website strategy for target market entry.
• Translation of up to 20 pages of your main website / catalogue / booking engine, fully customised for local market language nuances – up to 4,000 words.
• Localisation of all website meta-tags to maximise internet search engine rankings.
• €2,500 value of SEO Services to support geo-location of website over 12 month period, including competitor research.
• €500 Google /Facebook / Pay-per-click campaign.
• Registration of local domain and website hosting in target market.
• Full monthly reporting on Web stats and PPC results with quarterly review meetings.

Contact us for more information

“Global Market Builder” Pack

This range of services is most suited to larger organisations with ambitious and aggressive plans to capture market share and build a strong presence in their chosen marketplace.  The service is structured around a more long-term market development strategy and includes more intense consultancy with SEO / SEM experts from yout target market as well as translation and localisation of your full website up to 20,000 words.

Full details of the service are as follows:

• Intense consultancy with our International SEO/SEM experts including workshops with your sales and marketing team to develop a one year international online sales & marketing strategy.
• Translation and copy-editing of your full website with full localisation and cultural adaptation, up to 20,000 words.
• On-going Localisation of all website meta-tags to maximise search engine ranking.
• 1 year SEO Services to the value of €7,500 to support website geo-location with keyword selection, onsite optimisation and link building.
• 1 year PPC Campaign valued at €5,000 combining Google / Facebook campaigns.
• Release of 4 fully localized Press Releases to online and offline communities.
• Registration of local domain and website hosting in target market.
• Full monthly reporting on Web stats and PPC results with quarterly review meetings.

Contact us for more information